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In Today’s home base Business blog for home start-ups, we will be focusing our efforts on how you can engage with online target marketing for your online store today!
Yes, when we talk about online target marketing for your online store we are not just talking about the social media route we are talking about the start to end or the A to Z route.
What I mean by this is it is so easy for people to state yes start an online store and use social media to market it. Have they ever explain, HOW?
Of course not as that information cost lots of money, well here you get that information for FREE!
When I want to market a particular product or service to a new customer, I would first fully research that market to see if there is enough customer. Once I find there is enough customer for this product or service I then research my competition.
I then look at their weakness and strength basically a SWOT analysis, once this confirms my belief that I have a 50% and above chance of making money then I dive in.
Only then, Yes only then do you spend your hard earned money creating a very good shopify or online store even a good store can be created in Opencart.
You source your product or service, place it in your online store, be very competitive with your pricing not cheap or not too expensive find the sweet spot.
In regards to the topic of discussion today, only then you would start to use social media platforms like Facebook, Twitter and Instagram plus now TikTok and Snapchat.
Why you can save so much money using this route it because you conducted your market research at the start of your product or services research stage and NOT at the end!
Most businesses go bust because they don’t research their market segmentation, customer base or even their competition then they wounder why they are not successful.
Finally,
Where can you conduct your market research you can use the below websites, i will list them here for you.
https://expediapartnersolutions.com/
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